FAQ

Core Business Imperatives Every business owner faces three fundamental challenges: Revenue Growth: Maximizing profits and expanding market share Cost Optimization: Streamlining operations and improving efficiency Performance Excellence: Enhancing products, services, and processes Our Solution: Voice of Customer Intelligence We understand that the key to addressing these challenges lies in truly understanding your customers. Their feedback isn't just data—it's the roadmap to solving your business frustrations and achieving your goals. The secret lies in asking the right questions at the right time. Through our proven methodology, we combine: The Art: Understanding human psychology and behavior The Science: Rigorous primary market research techniques This dual approach enables us to design precise, targeted questions that uncover actionable insights, helping you make informed decisions that drive business success. By transforming customer voices into strategic insights, we help you not just meet but exceed these core business imperatives.

Customer-centric PMR solves: 1. Bad sales pitches Transform sales approaches with validated, resonant customer messaging. 2. Ineffective marketing strategies Develop targeted campaigns based on real customer needs and pain points. 3. Misaligned products Create innovations that directly address market demands. 4. Services that do not resonate Design services that truly matter to your target audience. 5. Declining sales Boost revenue through better customer understanding. 6. Low brand performance Build stronger brand connections with authentic customer focus. 7. Misaligned audience targeting Reach the right customers with precision. 8. Stale innovations Drive continuous improvement through customer feedback. ​

Proprietary Primary Marketing Research (PMR) data serves as your organization's competitive advantage, providing exclusive insights unavailable to competitors. This valuable intelligence offers predictive analytics and future market trends, enabling your team to anticipate industry shifts before they occur. By leveraging PMR data, your business can develop and refine targeted go-to-market strategies, ensuring optimal resource allocation and maximizing market opportunities.

Zero-party data is information that consumers intentionally and proactively share with your company. It is characterized by the following key attributes: 1. Voluntarily provided: Customers willingly give this information to brands, often in exchange for some benefit or improved experience. 2. Explicit consent: Users are fully aware that they are sharing this data and understand how it will be used. 3. Direct collection. The data is collected directly from the consumer, without intermediaries or inferences. 4. High accuracy: Since it comes straight from the source, zero-party data tend to be more accurate and reliable than other types of data. 5. Personalization-focused: This data often includes preferences, intentions, and personal context that can be used to tailor experiences. 6. Privacy-compliant: Zero-party data collection aligns well with data protection regulations like GDPR, as it is based on explicit consent. 7. Transparent purpose: Consumers typically understand the specific purpose for which their data will be used, such as product recommendations or personalized content. By definition, zero-party data represent a shift towards more ethical and transparent data practices, where consumers have greater control over their personal information and how it is used by businesses. Primary marketing research is the method to obtain zero-party, consented consumer data.

We excel in delivering comprehensive professional services focused on primary marketing research (PMR) and advanced analytics. Our expertise lies in transforming complex data into actionable insights through: Cutting-edge market research methodologies Sophisticated marketing sciences Advanced analytical solutions By seamlessly integrating multiple sources of business intelligence, we provide you with deeper customer insights that drive strategic decision-making and competitive advantage.

We offer both quantitative and qualitative research services within the United States, while international requests are subject to feasibility assessments. Services Available: Online Surveys: Domestic and international. Online Interviews: Domestic. Online Asynchronous Focus Groups: Domestic.

Market Research and Marketing Research are often confused, but they serve different purposes: Marketing Research is broader, covering all marketing activities, including the "Four Ps" (Product, Price, Place, Promotion). Its goal is to enhance marketing effectiveness and inform strategic decisions, incorporating various studies like advertising and pricing research. Market Research is a subset of marketing research focused on understanding the marketplace and consumer behavior. It assesses product viability and customer needs through surveys, product testing, and market analysis. Key Differences: Scope: Market research is specific; marketing research is comprehensive. Independence: Marketing research stands alone, while market research relies on it. Nature: Market research targets specific markets; marketing research addresses broader marketing challenges. Application: Market research focuses on market understanding; marketing research optimizes marketing strategies. In essence, market research dives deep into consumer insights, while marketing research looks at the bigger picture to refine overall marketing strategies. Both are essential for effective decision-making in business!

Our pricing app is available to site members and will allow you to simulate project price scenarios to evaluate which tier of PMR is right for you. Navigate to the Pricing Simulator using the website menu. Price considerations: Full-service research is a premium service. Assisted self-service is more economical. If you need free resources, we recommend SCORE.

We focus on three key strategic areas: Brand tracking to evaluate health, equity, strengths, and performance among a relevant competitor set. ​​​​ Audience to identify who is the target audience and what human-centric insights (e.g., needs, emotions, unmet needs, future intentions, triggers, barriers, etc.) are most important to grow, optimize, and thrive. ​ Innovation to build products and services with customers that solve validated needs, wants, pain points in a way that resonates.

We manage services supplied by preferred vendors. See our compliance overview.

Subscribe to the newsletter to stay up to date on the evolving landscape. Expect our services to align to the level of augmented intelligence your business needs.

Self-service consultation: Sign-in to the PMR journey page, watch our five-part video series, and fill out the research brief. A project consultation: Schedule a 1-on-1 session to discuss your needs and collaboratively build the project research brief. Book now ​​​

Visit our About page, contact details are at the bottom of the page.

https://cutt.ly/VeFRCPgu