Enterprise-Grade Insights at a Better Value

We provide trustworthy, high-quality, enterprise-grade primary marketing research insights that empower small businesses, startups, non-profits, and entrepreneurs to make informed decisions, accelerate their growth, and achieve their strategic goals.

Aguirre Analytics Consulting's core service offering centers around primary marketing research (PMR), which is a method to obtain zero-party, consented consumer data.

PMR is a key pillar for gaining advantageous customer insights.

Core Services

Quantitative Solutions

PMR includes quantitative research.

We offer online surveys, both domestic and international.

We use a robust design framework that prioritizes data integrity, bias elimination, and result validation.

Design methods ensure data collection is accurate and reliable.

Qualitative Solutions

PMR includes qualitative research.

We offer online individual interviews (IDIs) and online asynchronous focus groups.

We design to uncover the "why", going beyond the surface-level data obtained through quantitative methods.

AI-Powered Research

Aguirre Analytics Consulting integrates AI into its primary market research (PMR) services to enhance efficiency and provide more accurate insights. We are commited to responsible AI practices, ensuring transparent, reliable, and actionable insights.

Customized Solutions

Aguirre Analytics Consulting's customized solutions are designed to be bespoke strategies that align with each client’s unique goals and aspirations. These solutions are not one-size-fits-all but are tailored to address the specific needs of each business. Our approach is rooted in a deep understanding of market dynamics and the unique challenges and opportunities that each business faces.

Products

Strategic areas

Brand

Landscape assessment of your brand health, equity, strengths, and competitive performance. Qualitative research is used to audit and build brand trust.

Audience

Identify your precise target audience and build human-centric insights to learn their needs, emotions, and unmet needs. Audience research also enables the evaluation of effective messaging, creative, and positioning.

Innovation

Build products and services with customers that solve validated needs and pain points. Assess the total addressable market (TAM).

Our Approach

Your journey deserves a bespoke strategy.

Personalized Strategies: We craft personalized solutions that illuminate the path to discovery, turning complex data into actionable insights. Our approach is not one-size-fits-all; instead, it's about creating tailored strategies that address the specific needs of each business. We'll adapt enterprise-tested strategies and proprietary frameworks to make premium market insights accessible to growing companies.

Collaborative Approach: We believe in a collaborative approach, ensuring clients are in control and have the tools and expertise needed to lead with confidence. You can expect us to actively listen to your needs, brainstorm innovative ideas, and develop strategic solutions.

Flexible Framework: Aguirre Analytics uses a flexible framework that evolves with each clients' needs, ensuring we remain agile in a changing landscape while maintaining methodological rigor. We focus on the distinctly human elements—brand essence, audience connections, and innovative spirit—to help clients stand out.

Adaptable Insight Playbooks: We leverage adaptable insight playbooks to accelerate go-to-market strategies. These playbooks are not static but are designed to be adjusted as needed, ensuring that the research remains relevant and effective.

Address Unique Challenges: Aguirre Analytics recognizes that small businesses often face unique challenges and opportunities. We aim to help these businesses unlock their full potential by blending vision, resilience, and technical proficiency with a deep understanding of market dynamics.

Transparent Algorithmic Pricing: We provide transparent algorithmic pricing so clients can engage with and learn how to get the best value for their market research investment. The pricing formula factors in client choices to work within their needs and budget.

Orchestration of Insight Suppliers: Aguirre Analytics flexibly orchestrates the landscape of insight suppliers on your behalf. This provides our clients with access, flexibility, and real options for your insight budget.

Actionable Insights: Aguirre Analytics is focused on transforming complex data into actionable insights that drive strategic decision-making and competitive advantage. This is achieved through cutting-edge market research methodologies and advanced analytical solutions. Customer feedback is the roadmap to solving business frustrations and achieving goals, and asking the right questions at the right time is key.

Our Principles

Build Lasting Trust

Foster enduring relationships through consistent reliability and transparent communication. Trust is our foundation, and we strengthen it daily through every interaction.

Champion Excellence in Design

Create solutions that aren't just functional, but exemplary. Our designs reflect our commitment to quality, integrity, and user-centered thinking.

Drive Meaningful Results

Take full accountability for outcomes and celebrate success through measurable impact. We don't just complete tasks – we deliver transformative results.

Cultivate Sustainable Advantage

Develop strategies and solutions that create long-term value and competitive differentiation. We build for tomorrow, not just today.

Embrace Continuous Innovation

Push boundaries with bold thinking and persistent creativity. Innovation isn't occasional – it's our constant state of mind.